Real Estate Developer Advertisement

Advertisements are the best way to create awareness among various people in the market. However, before we go ahead and understand the concept of advertisements we need to understand as to what are the advertisements. One can define or explain advertisement as a short clip or video or audio that is created by a group of specialized people in the trade targeting the audience to create an impact promoting the products or services that either newly launched in the market or that exist in the market through the organizations. Following the regular pattern for a long time the advertisements are these days broken the regular patterns and invade with the new techniques and ideas that can generate a maximum publicity in the market. It would be very interesting to understand as to what all it takes to make an effective advertisement that does not last for more than a min on the television screen on the air during one listens to the radio.

As a part of the marketing sector the company approaches these professionals to deign a media campaign understanding the targeted group of audience that they want to approach. Now as the project is picked either through the in house media or through the external agency they make a brief about the targeted audience and also their needs and requirements. The best of slogans are chosen and various needs are analyzed while creating a short ad, which forms an everlasting impression on the mind and heart of the audience. Almost invading in every field the advertisements today are the vital and the most preferred way to promote the products and services.

With the different products and services, there are various sectors which have strongly emerged in the Indian economy today. Targeting people one needs to understand that they read and hear or read in according to their interest and that is what supports the complete sector of Advertisement. Advertisements can be of different types like print media including pamphlets, newspapers and among other aids and various other advertising aids. Today while everyone runs after money, the Real Estate sector offers vital and promising stats that everyone would want to read and are associated with which is spread among various sectors and people through these advertisement using mostly the newspapers and radio clips.

The Real Estate sector offers over thirty percent of growth per annum and the revenue that extends up to twelve million dollar the real estate sector stand to be the second largest growing sector in the Indian economy. And with the above statistics the Real Estate developers playing the major key role in the Real estate constantly come up with the new projects and schemes for the growth of both the industry and the individual in the market. Thus one can perpetually say that the Real Estate industry has strengthened the Indian Economy however the Real Estate Developers Advertisements and other Advertisements has strengthen the complete sector contributing I their success and growth for the benefit individual and all in the Indian Economy.

I Wanna Be A Virtual Real Estate Developer!

Creating your own virtual real estate has become an extremely popular way to generate an income online.

In this article, I explore in more detail a bit about what virtual real estate is, but more importantly, what you will need to know to become proficient in this particular method of Internet marketing.

The term ‘Virtual Real Estate’, is used to describe the concept of a single person or company owning and operating multiple content-based websites with the sole intention or creating a profit, similar to how real estate developers will own multiple properties with the view of either selling them off or generating a profit from them in the form of rent.

Because it’s a way of generating income that I believe has a lower entry point in terms of cost to far more people than other forms of Internet marketing, I thought I’d look at it from the perspective of someone who is interested in learning how to get involved in this particular field.

So, read on and let me know your thoughts…

Virtual Real Estate
Internet marketing is a now mature industry, full of big players with years of experience and substantial resources, who can attract thousands of visitors per day to their websites.

Newcomers to this industry face an uphill battle if they want to rise above the thousands of other wannabe website owners and achieve any level of success.

As with most mature industries saturated with competition, the only way anyone can make inroads and capture some of the market share is to think out of the box and find a niche that they can dominate.

In recent years, this has led to a rise in the number of Internet marketers specialising in creating a portfolio of multiple low cost, income producing websites, designed specifically to market a niche product or products. This collection of website has been termed Virtual Real Estate (VRE), and the people who build and maintain them, Virtual Real Estate Developers (VREDs).

The idea behind Virtual Real Estate is actually very simple.

Firstly, a website is created which is promoted in various ways, in order to attract traffic. Once the website has reached a certain level of interest, various monetization methods are used to start generating a profit. This can range from selling advertisting space using AdSense, Yahoo Publisher Network or MSN AdCenter, or by promoting affiliate and CPA offers, or even simply by generating and capturing leads in a specific niche which are then sold to companies in that niche.

However, the prime motivating objective of a VRED is to get the first website up and running and making profits, then repeating the process time and time again.

Eventually, the VRED will have created a large number of websites, sort of like a Virtual Real Estate Empire, and although each website may only bring in a few dollars a day, the cumulative total of all the revenue streams combines to form a significant amount of money.

These websites, sometimes called niche websites, are usually fairly simple sites consisting of only a few pages. However, all the content on the website has been designed around a specific keyword or small group of keywords. The ultimate goal of the VRED is to get each website listed as number 1 in the Google search results for the particular keyword it is associated with, although anything in the top 5 positions is also considered an excellent result.

…ultimate goal of the VRED is to get each website listed as number 1…

A VRED must have the determination and tenacity to continually adopt new strategies in order to be one step ahead of the competition. Most VREDs are high achievers who are never willing to accept being second best.

In their eyes, accepting anything less than the number one position is a failure.

VREDs are always on the look out for new market opportunities, and are willing to take educated risks. If there is enough data that suggests that a particular market may be possible to conquer, a VRED will give it a go.

Conversely, a VRED will not waste time and energies on battles that will never be won. VREDs are realistic in their expectations and strictly adhere to the ‘fail fast, fail often’ rule. If something isn’t working they will investigate the reasons why and if necessary, will pull out of a failing niche if it is deemed a no-win situation.

VREDs only deal with the cold, hard facts.

Up until the last few years, the majority of website businesses were established using the same principles followed by traditional business. Namely, they provided a service or product to fulfill a gap or need in the market.

In most cases, this perceived gap in the market was at best a gut feel or rough estimate, and as a result, led to the failure of the website to crystallize a profit.

Over the last decade however, search engines like Google have allowed online business owners to reach a never-before achieved level of understanding about customer behaviour. Their search data, gathered over the years, can be analysed in great detail to get right to the core of a whole range of customers online buying behaviours, identifying exactly what they are buying, how these buying trends change over time and what market gaps may exist.

VREDs, using this vast amount of information and implementing sophisticated data correlation software, are able to not only identify these market gaps, but can also determine with a fair degree of certainty whether or not the market is viable, exactly who the competition is and what will be required to compete and conquer the competition and attain a 1st position ranking in the search engine results.

Armed with this information, an experienced VRED can have a website up and running with a top page ranking and producing income in a matter of a few short weeks.

So what skills are required to become a VRED?
To become a proficient VRED, you’ll need a wide variety of skills and abilities. But the diverse nature of online business means that almost anyone can use their unique experience and skills and leverage them to become a successful VRED.

A lot of being a VRED is pure commonsense and having the ability to put themselves in the customers shoes; understanding what a customer is looking for and whether or not a certain product or service will be in demand.

But in general terms, VREDs must possess the following attributes.

  • Willingness to spend hours researching market niches;
  • Patience and dedication to detail;
  • Ability to take action and crystallize ideas;
  • Ability to delegate design and/or research work;
  • Ability to manage a lot of information;
  • Ability to operate complex software tools

Being a VRED is an extremely interesting and satisfying Internet marketing specialization to be involved in as your ability to generate large sums of money is only limited by your imagination and ability to outsource the daily maintenance and monitoring tasks required.

Once the process of identifying a niche market, creating a corresponding website and monetising that website has been learnt, a VRED can simply repeat the process over and over again, and in doing so, is able to build an on-going income generating online business and achieve real financial freedom.

Finding Opportunities for Real Estate Development

People often think that in order to be a real estate developer you have to stick a shovel in the ground. Nothing could be farther from the truth. What land developers do is make some change to the real estate that will increase its value. Real estate development potential exists where the parcel can be transformed in some way so that it will appeal to more types of buyers. Two of the cardinal rules in the land development business are that the value of land is always relative to how (or if) the property can be used, and the value of the land parcel increases when the property can be used by either more buyers or additional categories of buyers.

In reality, opportunities for real estate development are all around you because there are several ways of developing land that don’t involve building. It is true that sometimes development through change involves building, such as modifying an existing structure or demolishing it and building a new one. But many more real estate development opportunities exist where the change to the property is invisible.

For example, suppose you find a residential property located on a street that takes a lot of traffic. The appeal (and therefore, the value) of the parcel is limited because the only potential buyers are people who wouldn’t object to living in a house on a busy street. Chances are, the highest and best use of this property is something other than straight residential. So you would want to determine if there were alternative uses possible to expand the market for this property and increase its value. How would you find this out?

The first thing you should do is determine what uses of the property are allowed under the current zoning by reviewing the zoning map and ordinance available at the municipal office. Once you locate the property on the zoning map, you will see what zoning district the property is in. Then you would read the provisions in the zoning ordinance for that district. These would deal with several issues: uses permitted “by right” (meaning that no use approval is necessary), special uses permitted only when approval is given by a municipal board, and dimensional requirements, such as the minimum lot size and width, building setbacks and the height of structures. (You should review the entire ordinance because there may be other provisions elsewhere in the book that would also apply to the property.)

The particular zoning classification might permit single-family detached houses on the specified lot size by right. But it might also allow the property to be used as a school, church, or day care facility when authorized by the municipality so long as the property satisfied some specific conditions. These might require that the total land area of the parcel be a certain minimum size (e.g., at least 10 acres), the property be serviced by public utilities, or that the building and paved areas not exceed a certain percentage of the total land square footage of the parcel.

Next you would review the municipality’s comprehensive or master land use plan. This document might say, for instance, that the local government wanted to encourage professional office uses in the area where your property was located. This would indicate that the municipality might be open to either a change of the zoning classification for the property or allow it to be used for professional office by granting a “use variance.” A variance does not change the underlying zoning classification of a property, but essentially permits the property to “violate” some provision of the zoning. In this case, a use variance would allow the property to be used for something other than a single family detached home, church, school or day care. However, the municipality would likely impose some conditions and restrictions in exchange for the variance, such as preservation of the existing structure or limitations on the total amount of building square footage that could be built.

If you could develop this property by getting a change of use approved, the property would certainly be worth more than as a home. You could then sell it to buyers who wanted to construct an office building to either lease out the space or sell the property once the office facility was completed.